Ambiguous images in Adverstising: An application of the associative network method
- Author(s)
- de Rosa Annamaria Silvana , Erich Kirchler
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- External organisation(s)
- Sapienza University of Rome
- Pages
- 67-91
- No. of pages
- 25
- Publication date
- 2001
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/ambiguous-images-in-adverstising-an-application-of-the-associative-network-method(0e52e755-466a-47fb-9f29-75d33f23b4e7).html