Psychologische Aspekte des Marketing
- Author(s)
- Erich Kirchler
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Pages
- 40-58
- No. of pages
- 19
- Publication date
- 1998
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/psychologische-aspekte-des-marketing(198665b8-b700-46a9-b519-9754a690d44d).html