Einflußmuster in familiären Kaufentscheidungen
- Author(s)
- Erich Kirchler, Erwin Kirchler
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Journal
- Planung & Analyse : Zeitschrift für Marktforschung und Marketing
- Volume
- 17
- Pages
- 49-54
- No. of pages
- 6
- Publication date
- 1990
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/2ab285a4-8c68-4978-843e-f1151ef47da5