Zum Commitment von Bankkunden
- Author(s)
- Erich Kirchler, Christa Rodler, Barbara Haupt, Eva Hofmann
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Journal
- der markt - Journal für Marketing
- Volume
- 41
- Pages
- 138-143
- No. of pages
- 6
- ISSN
- 0025-3863
- Publication date
- 2002
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/zum-commitment-von-bankkunden(49775e30-5170-464d-834f-74c5b916c7ec).html