Analyse de l'effet des messages publicitaires gràce au réseau d'associations
- Author(s)
- Erich Kirchler, de Rosa Annamaria Silvana
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- External organisation(s)
- Sapienza University of Rome
- Journal
- Recherche et Applications en Marketing
- Volume
- 13
- Pages
- 35-49
- No. of pages
- 15
- Publication date
- 1998
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/5b0af147-d98a-4a2c-a71e-dcb76ce1a457