The impact of transaction utility on consumer decisions: The role of loss aversion and of acquisition utility
- Author(s)
- Stephan Mühlbacher, Erich Kirchler, Angelika Kunz
- Organisation(s)
- Journal
- Zeitschrift für Psychologie
- Volume
- 219
- Pages
- 217-223
- No. of pages
- 7
- ISSN
- 2190-8370
- DOI
- https://doi.org/10.1027/2151-2604/a000075
- Publication date
- 2011
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501003 Occupational psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/bd9a6e11-a42e-4e5e-b490-e9393248b1ef