Univ.-Prof. Dr. Erich Kirchler
Univ.-Prof. Dr. Erich Kirchler
Universitaetsstrasse 7 (NIG)
1010 Vienna
Room: D0603
T: +43-1-4277-47332
Publications
Medium und Gefühlslage des Rezipienten als Determinanten der Werbewirkung
- Author(s)
- Erich Kirchler, J. Kapfer
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Volume
- 1
- Publication date
- 1988
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/medium-und-gefuhlslage-des-rezipienten-als-determinanten-der-werbewirkung(8d05b7bb-fd07-450d-97f5-5475b0b1eb04).html