The associative network as a method for studying effects of advertising. The Social Engineer

Author(s)

Erich Kirchler

Organisation(s)

Department of Occupational, Economic and Social Psychology

Journal

Social Engineer

Volume

5

Pages

87-95

No. of pages

9

Publication date

1996

Peer reviewed

Yes

Austrian Fields of Science 2012

501002 Applied psychology

Portal url

https://ucrisportal.univie.ac.at/en/publications/the-associative-network-as-a-method-for-studying-effects-of-advertising-the-social-engineer(b1c2e333-8a5a-4db5-9726-75ba457dc11f).html