Evoked emotions in counterfeit usage: Employing "desire collages" to reveal unexplored dimensions of consumers’ emotional states

Author(s)
Elfriede Penz, B Stoettinger, Eva Hofmann, Erich Kirchler
Organisation(s)
Department of Occupational, Economic and Social Psychology
External organisation(s)
Wirtschaftsuniversität Wien (WU)
Publication date
2010
Peer reviewed
Yes
Austrian Fields of Science 2012
501029 Economic psychology
Portal url
https://ucrisportal.univie.ac.at/en/publications/e065cc34-15b9-4e7a-897a-ee27bdaec339