Mechanisms and consequences of anthropomorphizing autonomous products: The role of schema congruity and prior experience
- Author(s)
- Moritz Jörling, Robert Böhm, Stefanie Paluch
- Organisation(s)
- External organisation(s)
- University of Copenhagen
- Journal
- Schmalenbach Journal of Business Research
- Volume
- 72
- Pages
- 485-510
- No. of pages
- 26
- ISSN
- 1439-2917
- DOI
- https://doi.org/10.1007/s41464-020-00100-3
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501021 Social psychology
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/262e5c6a-9cfa-43a3-ad3f-d69e1e1be773