Strukturierung spontaner Assoziationen: Eine Methode der Werbewirkungsforschung am Beispiel der Benetton-Werbekampagne
- Author(s)
- Erich Kirchler, Christine Rodler, Erik Hölzl
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Journal
- Transfer - Werbeforschung und Praxis
- Volume
- 2
- Pages
- 38-44
- No. of pages
- 7
- ISSN
- 1436-798X
- Publication date
- 1998
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/5406c157-fda5-40c5-9aed-ef2ba631498a