Personal loan users' mental integration of payment and consumption.
- Author(s)
- Bernadette Kamleitner, Erich Kirchler
- Organisation(s)
- Journal
- Marketing Letters: a journal of research in marketing
- Volume
- 17
- Pages
- 281-294
- No. of pages
- 14
- ISSN
- 0923-0645
- Publication date
- 2006
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5010 Psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/84d5b372-169f-47e7-8b41-2026467f9333