The associative network as a method for studying effects of advertising. The Social Engineer
- Author(s)
- Erich Kirchler
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Journal
- Social Engineer
- Volume
- 5
- Pages
- 87-95
- No. of pages
- 9
- Publication date
- 1996
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501002 Applied psychology
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/the-associative-network-as-a-method-for-studying-effects-of-advertising-the-social-engineer(b1c2e333-8a5a-4db5-9726-75ba457dc11f).html