Ambiguous images in Adverstising: An application of the associative network method

Author(s)

de Rosa Annamaria Silvana , Erich Kirchler

Organisation(s)

Department of Occupational, Economic and Social Psychology

External organisation(s)

Sapienza University of Rome

Pages

67-91

No. of pages

25

Publication date

2001

Austrian Fields of Science 2012

501002 Applied psychology

Portal url

https://ucrisportal.univie.ac.at/en/publications/0e52e755-466a-47fb-9f29-75d33f23b4e7