The impact of transaction utility on consumer decisions: The role of loss aversion and of acquisition utility

Author(s)

Stephan Mühlbacher, Erich Kirchler, Angelika Kunz

Organisation(s)

Journal

Zeitschrift für Psychologie

Volume

219

Pages

217-223

No. of pages

7

ISSN

2190-8370

DOI

https://doi.org/10.1027/2151-2604/a000075

Publication date

2011

Peer reviewed

Yes

Austrian Fields of Science 2012

501003 Occupational psychology

Portal url

https://ucrisportal.univie.ac.at/en/publications/the-impact-of-transaction-utility-on-consumer-decisions-the-role-of-loss-aversion-and-of-acquisition-utility(bd9a6e11-a42e-4e5e-b490-e9393248b1ef).html